| 21-12-2010 A salesman for a jobshop calls on a prospect. He's been calling on this prospect every 4-5 months for the past 3 years, educating the buyer to his capabilities, and staying in touch like a salesman should. On this call, he finds out that this prospect had a problem 2 months ago with their main supplier and they needed to find an alternative....
Well, another salesman just happened to call on him that week and that salesman got the project. The moral of the story is to be in the right place at the right time.
But there aren't enough hours in the day to connect to every possible customer, prospect, and inactive customer. It isn't cost-effective.
But the Impression Delivery service can do the heavy lifting — making the awareness-building touches monthly. Keeping your company's name in the mind of the customer and prospect is the best way to get the opportunity of new business.
You may not win the project, but at least you'll have a chance to compete for it. |
| Last Updated on Monday, 10 January 2011 18:27 |
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Case Study
Written by Administrator
Saturday, 07 July 2007 09:54
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